Startup Plesh raises 3.75 million euros in a B2B/B2C round

Spanish startup Plesh closed a 3.75 million euro VC round with Gerard Piqué (Kosmos) and streamer Ibai Llanos as investors. It is building a D2C and B2B distribution platform with algorithmic personalisation, and ties with media giants (Kosmos, Kings League) bring customer acquisition cost close to zero. Barcelona and Madrid are hiring product teams with strong marketing skills and offering phantom shares.

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